Institute of Economics and Management, National University of Kaohsiung. 700, Kaohsiung University Road, Nan-Tzu District, Kaohsiung 81148, Taiwan. | Phone: 886-7-5919335 | Fax: 886-7-5919342 | E-mail: c.chang@nuk.edu.tw
Assistant Professor
Chun-Tuan ( Debbie ) Chang
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Marketing Management
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Consumer Behavior
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Consumer Psychology
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Advertising
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Marketing Research
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Health-Care Marketing
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Marketing Communication
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International Marketing
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Strategic Management
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Public Policy & Marketing
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Sep. 2002 -
July 2004
University of Edinburgh
Ph.D.
Department of Business Studies
School of Economics and Management Studies
(supervisor: Dr. Stephanie O’Donohoe, professor John Dawson)
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Aug. 2000 -
April 2002
University of Houston
Ph.D. candidate in Marketing (GPA 3.63/4.0)
Minor in Psychology
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Aug. 1998 -
Dec. 1999
University of Illinois at Chicago
Master of Business Administration
Concentration: Marketing (GPA 4.8/5.0)
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PUBLICATIONS & PAPERS
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Aug. 31-Sep. 3, 2006
Paper co-authored with Dr. Yu-Kang Lee accepted by the annual meeting of American Political Association, Philadelphia, PA, USA.
Aug. 11-13, 2006
Paper co-authored with Dr. Yu-Kang Lee presented in the annual meeting of American Sociological Association (round-table section), Montreal, Canada.
Juy12-14, 2006
Paper accepted, co-authored with Ms Shu-Hui Kuo to be presented in the International Conference on Business and Information (BAI), Singapore.
Sep. 30- Oct. 2, 2005
Competitive paper presented in Conference of Association of Consumer Research (ACR), San Antonio, USA
Sep. 1-4, 2005
Paper co-authored with Dr. Yu-Kang Lee presented in the annual meeting of American Political Association, Washington, DC, USA.
June 15-18, 2005
Competitive paper co-authored with Dr. Yu-Kang Lee presented in Conference of European Association of Consumer Research (EACR), Gothenburg, Sweden.
April 18-19, 2005
Paper presented in the Taiwan-Strait Economic Forum: Industrial Economics and Financial Management, Tianjin, China.
Sep 30 -2, 2004
Paper co-authored with Dr. Yu-Kang Lee presented in the Western Conference of the Association for Asian Studies, University of Washington, Seattle, USA
Oct 1-3, 2004
Paper co-authored with Dr. Yu-Kang Lee presented in the Midwest Conference on Asian Affairs, University of Minnesota, Minneapolis, USA
Oct 24-25, 2003
Paper co-authored with Yu-Kang Lee presented in The New England Association for Asian Studies Conference, Harvard University, Boston, USA
Aug 7-10, 2003
Competitive paper presented in 111th Annual Convention, American Psychology Association, Toronto, Canada.
June 19-22, 2003
Paper co-authored with Yu-Kang Lee presented in Conference of Asian
Studies on the Pacific Coast (ASPAC), Hawaii, USA.
June 4-7, 2003
Competitive paper presented in Conference of
European Association of Consumer Research (EACR), Dublin, Ireland.
May 18-20, 2003
Research proposal presentation in the 16th Doctoral Colloquium of European Marketing Academy (EMAC), Glasgow, Scotland, UK.
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PUBLICATIONS
Chun-Tuan Chang (2007), “Health-Care Product Advertising: The Influences of Message Framing and Perceived Product Characteristics,” Psychology & Marketing (SSCI).
Chun-Tuan Chang (2006), “Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements”, in Advances in Consumer Research (SSCI).
Chun-Tuan Chang, and Yu-Kang Lee (2005), “The Moderators of Vividness Effects and Statistical Formats on Framing-Message Effectiveness Relationship” in European Advances in Consumer Research, Vol. 7, pp. 388-389.
Chun-Tuan Chang (2005), “Advertising Healthcare Products,” Annals of Tourism Research, Vol. 32 (3), pp. 808-811 (SSCI).
Yu-Kang Lee, and Chun-Tuan Chang (2005), “Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan,” Modern Asian Studies, Vol.39 (1), pp. 133-153 (SSCI).
Chun-Tuan Chang (2004), “Communication Effectiveness and Format Effects in Consumer Healthcare Decision Making,” Consumer Interest Annual, Vol. 50, pp. 106-107.
Chun-Tuan Chang (2003), “The Influences of Message Framing, Perceived Product Innovativeness, and Health Involvement on Advertising Effectiveness of Healthcare Products” in Advances of European Consumer Research, Vol. 6, pp. 217-224.
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SUBMITTED, WORKING, AND OTHER PAPERS
“How Does Political Sophistication Moderate Framing Effectiveness When Nature of Public Affairs Are Different” (Manuscript submitted to Political Communication)
“Who Gives What to Charity in East Asia? Evidence from Taiwan” (Manuscript submitted to Nonprofit and Voluntary Sector Quarterly)
“To Give or Not to Give: The Question of Charitable Donations in Taiwan” (Manuscript under preparation)
“Appealing Advertisements—Are Charities Getting Them Right?” (Manuscript under preparation)
“Lottery Advertising” (Data collection)
RESEARCH EXPERIENCES
2006-2007
Chair of research grant (NSC: 95-2416-H-390-005-)
Perfect Political Advertising: The Moderators of Political Sophistication and Candidate/Party Credibility (中文: 選民複雜度與候選人(政黨)信賴度對於政治廣告之影響)
2005-2006
Chair of research grant (NSC: 94-2416-H-390-001)
A Cross-National Study on the Effectiveness of Price Framing Tactics in Consumer Product Advertising
2005-2006
Co-chair of research grant (NSC: 94-2412-H-110-002-)
What Do We Know about the Advertising Effectiveness of the Public Welfare Lottery?
2004-2005
Chair of research grant (NSC: 93-2416-H-390-009)
Framing Makes a Difference: How to Successfully Frame an Advertisement Message for Reducing Child Poverty
Annual doctoral student presentation at department seminar
Department of Business Studies
University of Edinburgh
Presentation title: What Matters in Advertising Effectiveness of Healthcare Products? Influences of Message Framing, Perceived Product Characteristics, and Individual Differences
Proposal presentation at department seminar
Department of Marketing and Entrepreneurship
University of Houston
Working Paper: It's new to me: Framing Influence on Advertising of New Products
Health Psychology Research Group
Department of Psychology
University of Houston
Directed by Clinical Psychology professor Mary J. Naus
Research Assistant to Dr. Betsy Gelb
Department of Marketing and Entrepreneurship
University of Houston
Research Assistant to Dr. Partha Krishnamurthy
Department of Marketing and Entrepreneurship
University of Houston
National Academic Conference of Strategy Planning and Hospital Management (Hyatt Hotel at Taipei, Taiwan)
Representative of Kaohsiung Medical University Hospital
Independent study with professor Dr. Joseph Cherian in UIC
Cross-Culture Differences on Consumer Involvement and Service Quality Issues
Participation in National English Conference of International Trade and Economy held by China Youth Corps (Taipei, Taiwan)
Project leader of questionnaire and interview team
National Health Insurance Bureau of Executive Yuan (Government Grant)
Grant Title: Investigation on Efficacy of National Health Insurance
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International reviewer of Annals of Tourism Research (SSCI journal)
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NSC GRANT
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“Framing Makes a Difference: How to Successfully Frame an Advertisement Message for Reducing Child Poverty” (2004-2005)
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“A Cross-National Study on the Effectiveness of Price Framing Tactics in Consumer Product
Advertising ” (2005-2006)
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“What Do We Know about the Advertising Effectiveness of the Public Welfare Lottery?”(2005-2006) (Co-chair)
COURSES TAUGHT
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Marketing Management
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Consumer Behavior (Consumer Psychology)
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Marketing Research
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Seminars for master student
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International Marketing Management
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Multivariate Analysis
