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九十四學年度第一學期課程綱要表

日期： 94 年 7 月 17 日

課程教師

鄭育仁

課程名稱

( 中文 ) 企業經濟學

( 英文 ) Business Economics

課程編號

　

開授年級

一

學分

3

時數

3

選別

必修

先修課程

無

課程目標

Business economics refers to the application of economic theory and the tools of analysis of decision science to examine how a firm can make optimal managerial decisions in the face of the constraints it faces.

This course use the theory of the firm to integrate and link economic theory, decision sciences, and the functional areas of business (accounting, finance, marketing, personnel or human resource management, and production) and shows how all of these topics are crucial components of managerial decision making.

成績考查

上課表現 (20%) ，期中考試 (30%) ，期末考試 (30%) ，學期報告 (20%)

教 科 書

1. Ferguson, P. R., G. J. Ferguson and R. Rothschild, Business Economics ： The Application of Economics Theory , 1993, London: Macmillan.

2. Kreps, David M., Microeconomics for Managers , 2004, London: W. W. Norton & Company Ltd. ( 雙葉書廊代理 )

參 考 書

1. 王鳳生、陳思慎、鄭育仁， 經濟學生活世界之讀解 ，滄海書局， 2004 年。

2. Baye, Michael R., Managerial Economics and Business Strategy , 4 th Ed., 2003, New York, NY: McGraw-Hill. ( 雙葉書廊代理 )

3. Boyes, W., The New Managerial Economics , 2004, Cambridge, MA: Houghton Mifflin Company. ( 台灣新月圖書公司代理 )

4. Nellis, J. and D. Parker, Principles of Business Economics , 2002, London: Prentice Hall.

5. Salvatore, D., Managerial Economics in a Global Economy, 4 th Edition, U.S.A ： Harcourt., 2001. （台灣新月圖書公司代理）

上課教室

課程綱要

週

日期

講授主題 (Topic)

1

94/9/20

The Nature and Scope of Business Economics

2

9/27

Optimization Techniques and New Management Tools

3

10/04

Firms and Markets: Transaction Cost and Optimal Boundary

4

10/11

The Organization of the Firm: Efficiency, Incentives and Controls

5

10/18

Operations and Costs: The Core of the Conversion Process

6

10/25

The Cost of Support Activities

7

11/01

Financial Control: Constraints on Management

8

11/08

Investment: Increasing the Value of the Firm

9

11/15

Midterm Exam.

10

11/22

Demand: Understanding the Customer and the Market

11

11/29

Competition and Monopoly: Responding to the Competitive Environment

12

12/06

Oligopoly: Living with Rivals

13

12/13

Contracts and Incentives: Efforts and Job Design

14

12/20

Market with Imperfect Information: Securities and Insurance Markets

15

12/27

Corporate Strategy: Acquiring and Sustaining Competitive Advantage

16

95/1/03

Government and the Firm: The Impact of Economic Management

17

1/10

Competition Policy: Government Regulation of Competitive Behavior

18

1/17

Final Exam.

備註

1. 本課程之授課方式以講授為主。

2. 上課表現包含隨堂測驗及課堂參與。

3. 每位修課學生均須完成一篇期末報告 ( 主題及格式另訂 ) ，並於學期結束前 (95/1/3 及 95/1/10) 進行 15 分鐘的口頭簡報；書面報告及電子檔需於期末考前完成並繳交。

4. 期中考及期末考以筆試方式進行，以計算、證明或問答型式出題，出題數原則為 5~7 題。

5. 課外聯絡：

Office Hours ：每週四上午 09:00~13:00( 請先聯繫預約 )

書面資料，請逕擲於經管所辦公室信箱中

研究室：法 400

電話： 07-5919336 ； 手機 0920-531845 ； E-mail: allen@nuk.edu.t w